Case Study: SAP Concur strengthens customer knowledge with ON24

SAP Concur reaches 3,500 users with ON24

SAP Concur, a provider of travel and expense management solutions, faced the challenge of training administrators at small- to mid-sized businesses who were too busy for live sessions. They needed a high-quality, resource-efficient webinar program that could deliver quick and convenient training while also providing a strong return on investment. To meet this challenge, they partnered with the digital engagement platform ON24.

Using the ON24 platform, SAP Concur implemented a solution focused on on-demand engagement, customer insights, and content intelligence. This allowed them to repurpose live webinars for on-demand viewing, gather valuable data from Q&As and surveys, and track the most downloaded resources. The results for ON24's customer were highly successful, generating useful marketing assets, achieving repeat attendance from over 3,500 users, and growing the pipeline by an average of $600,000 per webinar program.

SAP Concur