Case Study: SAP Concur Japan increases event registrations by 50% with ON24

SAP Concur grows event registrations by 50% with ON24

SAP Concur Japan needed a digital experience solution to engage its audience and generate pipeline, as its traditional in-person events posed challenges for its small business audience and resulted in lengthy sales follow-up. The company turned to the ON24 platform, specifically using ON24 Webcast Elite, to create content with a face-to-face feel that was accessible on-demand for busy executives.

Using the ON24 platform, SAP Concur Japan created engaging digital experiences and virtual conferences. This solution allowed them to scale their marketing efforts significantly, leading to a 50% increase in event registrations. The rich engagement data provided by ON24 enabled efficient sales follow-up, helping the company grow its pipeline and successfully execute large virtual events with over 220,000 visits.

SAP Concur