Case Study: SAP Concur drives webinar pipeline and customer education with ON24

SAP Concur generates $600,000 in pipeline per webinar with ON24

SAP Concur, a provider of travel and expense management solutions, faced the challenge of training its busy customers on its software. To deepen customer service, their marketing team launched a webinar series but needed a platform that could provide an excellent attendee experience and maximize the program's ROI. They turned to the ON24 platform and its on-demand engagement capabilities to address this.

Using ON24, SAP Concur seamlessly transitioned live webinars into on-demand content, allowing customers to access training on their own time. The solution also provided valuable customer insights through Q&A and surveys. This program reached over 3,500 users from 3,000 accounts and generated an average of $600,000 in pipeline per event for SAP Concur.

SAP Concur