Case Study: SAP Concur boosts event registrations and pipeline with ON24

SAP Concur boosts event registrations by 50% with ON24

SAP Concur Japan, a provider of travel, expense, and invoice management solutions, needed a digital way to engage its audience and generate pipeline, as its traditional in-person events were difficult for some customers to attend and resulted in slow sales follow-up. They turned to the ON24 platform, specifically starting with ON24 Webcast Elite, to create accessible digital experiences with a face-to-face feel for their time-constrained executive audience.

Using ON24's webinar and virtual event capabilities, SAP Concur Japan created engaging digital experiences with on-demand content. This solution resulted in a 50% increase in event registrations compared to in-person events and an attendee satisfaction rate of over 90%. Most importantly, ON24 provided valuable real-time engagement data that was synchronized with other marketing tools and shared with sales, significantly shortening sales cycles and driving new business.

SAP Concur