Case Study: SAP Canada drives product adoption and customer engagement with ON24

SAP boosts webinar engagement with ON24 as 35% of attendees signed up for the beta product

SAP Canada, part of the global enterprise software company, faced a challenge in creating engaging educational content for its customers due to limited resources. It was difficult to produce and update materials that could effectively communicate new product features and support customers throughout their entire journey. To address this, SAP Canada implemented the ON24 Webcast Elite platform to improve its digital engagement strategy.

Using ON24, SAP Canada developed four creative webinar series to drive product adoption and buzz. This solution enabled them to efficiently produce dynamic content, including using pre-recorded videos for global presenters. The results were significant, with webinars drawing over 23,000 attendees. Most notably, ON24 helped achieve a 35% beta program sign-up rate from one series and accelerated the buying journey for 20% of trial users who watched the product webinars.

SAP