Case Study: SAP HANA achieves 1,419 webinar registrants and $775K pipeline with ON24 Webcast Center

SAP Best Run Business Intelligence and Analytics Webcast Series

SAP’s U.S. marketing team for Business Intelligence and Analytics faced declining webinar attendance and fragmented product messaging, which undermined lead generation and left prospects with one-off experiences rather than a cohesive customer journey. They needed a unified, scalable approach to re‑energize webcasts and move prospects through the sales cycle.

In four weeks a cross-functional team launched the ON24-powered “Best Run BI and Analytics” webcast series, combining SAP content, video white papers, pre-built social assets and in-event promotion to drive engagement. The program delivered 1,419 registrants, 17 sales leads, four opportunities totalling $775,050 in pipeline and two closed deals totalling $300,050, re-establishing webcasts as a high-impact, low-cost sales and thought-leadership channel.

SAP HANA

Deanna Ransom

Marketing Director