Case Study: SAP Ariba achieves 4X reach and 25% ROI with the ON24 Engagement Platform

SAP Ariba educates and enables digital transformation for its customers through on24 engagement

SAP Ariba, a cloud-based procurement leader connecting more than 3.6 million companies and enabling $2.28 trillion in annual commerce, faced the challenge of moving traditional buyers and suppliers to a modern, always-on digital model. One-to-one onboarding and demo approaches proved costly, repetitive and unsustainable, undermining customer satisfaction and slowing adoption of the platform.

Using the ON24 Engagement Platform, SAP Ariba launched a mix of live and on-demand “Success Sessions,” geo-specific content gateways, Quick Tips and live Q&A to scale personalized education and support globally. The program delivered a 25% ROI in year one, cut support volume to save nearly $50,000, expanded on-demand reach 4X and enabled four times as many customers to get expert, personalized assistance—helping customers adopt the Ariba way more quickly and confidently.

SAP Ariba

Kevin Schultz

Software Customer Service Specialist