Case Study: Sandvik achieves a 40% increase in lead conversion with ON24

Sandvik increases lead conversion by 40% after switch to ON24

Sandvik’s Rotary Drilling division, part of a global high‑tech engineering group, needed a simpler way to scale webinars and tie digital events to sales outcomes. With a marketing team of one, Sandvik had been running one‑off webinars that were hard to measure and couldn’t reliably surface high‑value leads or engagement insights.

Switching to ON24 (Webcast Elite and Connect) gave Sandvik an easy‑to‑adopt, automated platform plus Creative Services support and Salesforce integration to run interactive, interview‑style events and capture attendee intent. The result: registrations tripled, average attendance rose 5X year‑over‑year, and registrant‑to‑attendee conversion climbed 40%, while the team saved time and avoided hiring an agency.

Sandvik

Robert Ewanow

Marketing Manager