Case Study: Sandvik increases lead conversion by 40% with ON24

Sandvik boosts lead conversion by 40% with ON24

Sandvik, a global high-tech engineering group, faced the challenge of tying its marketing efforts to definitive results. Before using ON24, webinars were a standalone tactic, and the marketing manager found it difficult to automate programs and generate actionable insights to identify the best leads. The company needed an effective platform to engage prospects for its surface drilling technology.

By implementing the ON24 platform, Sandvik was able to create engaging, interview-style webinars and integrate the solution with Salesforce. This provided sales teams with direct engagement details and helped build meaningful relationships with prospects. As a result, ON24 helped Sandvik achieve a tripling of webinar registrations, a 5x increase in attendees, and a 40% increase in its registrant-to-attendee conversion rate.

Sandvik