Case Study: Sandvik increases lead conversion by 40% with ON24

Sandvik boosts lead conversion 40% with ON24

Sandvik, a global high-tech engineering group, faced the challenge of tying its digital marketing efforts to concrete results. Their marketing manager needed a platform that was easy to adopt and could automate webinar programs to generate actionable insights and quality leads. They turned to the ON24 platform for a solution.

By implementing ON24, Sandvik was able to create engaging, interview-style webinars and integrate them with Salesforce to provide direct insights to sales teams. This solution delivered impressive results for the vendor, including a tripling of webinar registrations, a fivefold increase in attendees, and a 40% boost in registrant-to-attendee conversion rates.

Sandvik