Case Study: SAE International achieves high attendance and reduced recruiting costs with ON24 Virtual Show

SAE International - Customer Case Study

SAE International, a global nonprofit for engineers in the automotive, aerospace and commercial vehicle industries, faced hiring challenges during an economic downturn: layoffs increased demand for recruitment even as travel budgets and the effectiveness of traditional in-person job fairs declined. SAE needed a way to reach cross-industry talent and connect candidates and employers without the time and cost burdens of travel.

Working with ON24, SAE launched a Virtual Career Fair using the ON24 Virtual Show platform to host an exhibition hall, mini-interviews and cross-industry recruiting in one online event. The fair drew 2,000 registrants with over 40% attendance (more than 800), delivered travel cost savings, broadened employer participation beyond traditional industries, and produced more candid candidate interactions—prompting plans for expanded marketing, resume access and additional career webcasts.

SAE International

Martha Schanno

Recruitment Sales Manager