Case Study: RSM issues 40,000 certifications and saves 200+ hours a year with ON24

RSM scales digital certification program with ON24

RSM US LLP, a leading assurance, tax and consulting firm for the middle market with more than 13,000 professionals, needed to scale interactive continuing education (CPE) for clients across regions without sacrificing experience quality, event branding, audience engagement or compliance. The team required a way to deliver accredited, trackable courses to large, distributed audiences while reducing manual work and meeting regulatory requirements.

By adopting ON24, RSM built branded, interactive templates and used out‑of‑the‑box certification tools to track viewing minutes, polls and tests, automate certificate issuance, and integrate engagement data into Microsoft Dynamics. The result: 40,000 certifications in one year (a 25% YoY increase), 200+ hours of manual work saved annually, broader on‑demand reach through streaming-style content and gated asset libraries, and streamlined compliance and lead‑qualification workflows.

RSM

Allison Hale

Senior Marketing Specialist