Case Study: RSM scales digital certification and issues 40,000 certificates with ON24

RSM issues 40,000 certifications in one year with ON24

RSM, a major provider of assurance, tax, and consulting services, faced the challenge of scaling its interactive continuing education (CPE) digital courses for a global audience without compromising on engagement, branding, or compliance. The team needed a solution to manage this for their network of over 13,000 professionals and their clients. They turned to the ON24 platform to address this.

Using ON24's out-of-the-box certification capabilities and webinar tools, RSM automated its entire certification workflow. The solution integrated with Microsoft Dynamics to leverage audience engagement data for lead nurturing. With ON24, RSM dynamically issued 40,000 certifications in a single year, achieving a 25% year-over-year increase while saving hundreds of hours annually through automation.

RSM