Case Study: RSM achieves 40,000 certifications in one year with ON24

A ON24 Case Study

RSM issues 40,000 certifications in a year with ON24

RSM US LLP, a major professional services firm, faced the challenge of scaling its interactive continuing education digital courses for a global network of professionals without compromising on engagement, branding, or compliance. To address this, they partnered with vendor ON24 and its webinar and certification capabilities.

By implementing the ON24 platform, RSM built a foundation of branded, interactive templates and leveraged automated certification workflows. The ON24 solution integrated with Microsoft Dynamics to feed engagement data directly into their CRM. This resulted in the issuance of 40,000 certifications in one year, a 25% increase, while saving over 200 hours of manual work annually.


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