Case Study: Roche improves global HCP engagement and patient care with ON24

Roche boosts webinar attendance by 70% with ON24

Roche, a leading global healthcare R&D company, faced the challenge of efficiently communicating the latest cancer treatment information from its expert researchers to healthcare professionals (HCPs) worldwide. Their previous reliance on in-person travel was inefficient and created delays. They needed to scale their educational efforts and bridge this communication gap to improve patient care. To solve this, Roche turned to ON24 and its webinar capabilities.

By implementing the ON24 platform, Roche was able to host interactive webinars and use the ON24 Engagement Score to measure attendee interaction and content effectiveness. This solution successfully bridged the communication gap, resulting in a 76% increase in HCPs planning to change their routine practice based on the webinars. ON24 enabled Roche to efficiently reach a global audience, leading to better treatments and quicker diagnoses for patients.

Roche