Case Study: Resourceful Marketing achieves improved lead generation and brand recognition with ON24 Webcast Elite

Resourceful Marketing - Customer Case Study

Resourceful Marketing is a UK-based B2B technology marketing consultancy (founded 2013) that acts as a de facto marketing department for tech start-ups and SMBs preparing for rapid growth. To include webinars as a core offering, the agency needed a robust, reliable webcasting platform after a poor experience with an expensive vendor; key requirements included flawless product demonstrations, technical assurance, budget-friendly pricing, and a platform that reflected the consultancy’s professionalism.

Resourceful Marketing selected ON24 Webcast Elite for its performance, branding/customization and analytics. The platform enabled high-quality, globally reach webinars that shortened sales cycles, boosted lead generation and brand recognition, and provided detailed engagement metrics; the first client webcast exceeded registration-to-attendance targets, produced reusable on-demand content for multiple markets, and strengthened both client results and Resourceful’s market credibility.

Resourceful Marketing

Beverly Russell

Strategic Marketing Consultant