Case Study: Rego Consulting achieves an 80% attendance-to-registration ratio and growing market share with ON24 Webcast Elite

Rego’s attendance to registration ratio soars to 80% after upgrading with ON24

Rego Consulting, a small, nimble Project Portfolio Management (PPM) services firm, was relying on basic Google Hangouts for webinars and found the platform limiting — no customization, no analytics, and no marketing-automation integration to support sales and marketing efforts. With tight marketing budgets, Rego needed a more professional, measurable way to reinforce its thought-leader position and generate scalable content.

Rego implemented ON24 Webcast Elite with HubSpot integration for an easy-to-use, brand-customizable webinar console that enables content repurposing and better promotion. The upgrade drove dramatic results: an 80% attendance-to-registration rate (vs. a 42% industry average), stronger on-demand lead generation, ROI beyond expectations, and market share growth (about 60% and rising).

Rego

Steve Winchester

Vice President Marketing