Case Study: Red Whale achieves 100% increase in digital engagement with ON24

Red Whale offers face-to-face training alternatives, sees 100% increase in digital engagement

Red Whale, a UK medical-education provider, faced growing demand from time-pressed GPs and digital-native trainees to move its CPD courses beyond traditional face-to-face events while retaining its brand voice, humor and rigorous clinical content. The company needed a scalable, web-based solution to convert in-person material into engaging, on-demand learning that could be accessed 24/7 and provide robust audience feedback and analytics.

Red Whale implemented the ON24 platform to deliver live and on-demand webinars (including its Deep Dives series), using interactive tools, automated surveys and ON24 Connect/Intelligence for behavioral analytics. The shift drove a 170% increase in audience reach versus live-only events, 20,000+ webinar registrations, a 100% rise in digital engagement, an engagement score of 8.4 (vs. 4.1 benchmark), a 71% attendee conversion rate, and strong satisfaction—97% would sign up again and 94% would recommend the program.

Red Whale

Kelly Leigh

Digital Delivery Manager