Case Study: Red Whale boosts digital engagement and webinar reach with ON24

Red Whale boosts digital engagement by 100% with ON24

Red Whale, a UK-based provider of medical education for healthcare professionals, faced the challenge of evolving its business to meet changing customer preferences. Due to recruitment and workload pressures in primary care, their customers, especially digital-native trainees, demanded high-quality, engaging online alternatives to traditional face-to-face courses. To address this, Red Whale needed a scalable technology solution to transform its educational delivery and maintain its brand values of relevant and entertaining content. They partnered with the vendor ON24 to implement its digital engagement platform.

Using the ON24 platform's webinar capabilities and engagement tools, Red Whale delivered creative, serialized content for both live and on-demand learning. The solution provided interactive features, automated surveys for feedback, and integrations through ON24 Connect. The results were significant, including a 170% increase in audience reach with on-demand training and over 20,000 webinar registrations. ON24 helped drive a 100% increase in digital engagement, with an average attendee conversion rate of 71% and 97% of audience members saying they would sign up for future webinars.

Red Whale