Case Study: RealPage achieves broadcast-quality, pipeline-generating webinars with ON24

RealPage Creates Broadcast-Quality, Pipeline-Generating Webinars with ON24

RealPage, a Richardson, Texas–based provider of software and data analytics for the real estate industry, relied on webinars for thought leadership and demand generation but struggled with slide-heavy, unengaging presentations and an inconsistent approach that limited lead capture and conversion.

By adopting ON24 Webcast Elite and ON24 Connect and retooling webinars into broadcast-quality, newscast-style productions with interactive polls, Q&A and Salesforce integration, RealPage established a regular cadence and scalable production workflow. The change grew webinar output from 25 to 160 annually, made webinars one of the company’s top pipeline generators alongside its users’ conference, and provided actionable viewer data that accelerated sales qualification.

RealPage

Jeffery Tracy

Director of Video Marketing