Case Study: RealPage achieves a 69% YoY increase in influenced pipeline with ON24

RealPage boosts influenced pipeline 69% YoY with ON24

RealPage, a leading global provider of software and data analytics to the real estate industry, faced a challenge in making its webinar content more engaging and effective for lead generation. Their initial webinars were described as boring and lacked a clear strategy, consisting primarily of slide sharing and unstructured conversations. To simplify content delivery and make it more compelling, they turned to the ON24 platform.

By implementing ON24, RealPage adopted a newscast-style approach to its webinars, focusing on high-production value and a regular cadence. The solution integrated with Salesforce and used interactive features like polls and Q&A to engage viewers and capture data. This strategy resulted in a massive pipeline increase, generating $71 million in influenced pipeline and a 69% year-over-year increase, making webinars their largest pipeline generator.

RealPage