Case Study: RealPage achieves a 69% YoY increase in influenced pipeline with ON24

RealPage boosts influenced pipeline 69% YoY with ON24

RealPage, a leading global provider of software and data analytics to the real estate industry, sought to transform its webinar program from a basic content-sharing tool into a powerful demand generation engine. The initial webinars were described as boring, relying on lengthy slides and unstructured conversations. The challenge was to create more engaging, broadcast-quality content that could effectively generate and nurture leads. To address this, the company turned to the ON24 platform for its webinars.

By leveraging ON24, the RealPage video marketing team adopted a newscast-style format, incorporating polls, Q&A sessions, and high-production values through a control room. The platform's integrations, such as with Salesforce, allowed them to capture and analyze viewer data effectively. This solution yielded significant results, including $15 million in marketing-influenced bookings and a $71 million influenced pipeline, which represented a 69% year-over-year increase for RealPage. ON24 was credited as the key driver in turning webinars into their biggest pipeline generator.

RealPage