Case Study: Qualtrics achieves record webinar registrations and engagement with ON24

Qualtrics drives 20,000+ webinar registrations in 4 days with ON24

Qualtrics, a leading experience management company, faced the challenge of producing a high-quality virtual conference series with a level of speed, efficiency, and engagement that their previous webinar solution could not provide. They needed a platform that would captivate their audience with immersive content and integrate analytics across their business operations. To achieve this, they turned to the vendor ON24 and its virtual conference platform.

The solution implemented by ON24 enabled Qualtrics to seamlessly execute over 30 back-to-back webinars for their four-day CXWeek event. The results were significant, with over 20,000 registrations and a 98% registration-to-attendee conversion rate. Furthermore, ON24's integration and analytics capabilities helped Qualtrics influence 25% of its marketing pipeline through webinars, expanding its reach and providing deep insights into audience engagement.

Qualtrics