Case Study: Qlik doubles customer engagement with ON24

Qlik doubles customer engagement with ON24

Qlik, a technology company specializing in data analytics, needed to improve engagement with its customers regarding quarterly product releases. Their existing updates were not capturing attention, lacked in-depth walkthroughs, and failed to facilitate direct interaction. Qlik turned to the ON24 platform to create a solution that would scale their customer engagement, provide valuable insights, and deliver content on a global scale.

Using the ON24 platform, including ON24 Target and Engagement Hub, Qlik created the Qlik Insider Series. This involved a subscription-based webinar program and a centralized content hub called the Insider Lounge. The solution enabled simulive broadcasts for global reach, one-time registration for seamless access, and provided Qlik with actionable data on customer behavior. As a result of implementing ON24, Qlik doubled subscriber engagement quarter-over-quarter and achieved a significant uplift in overall customer engagement.

Qlik