Case Study: QASymphony generates $150K+ pipeline and 40% more leads with ON24 Webcast Elite

QASymphony incorporates ON24 into lead gen strategy, generates over $150,000 in pipeline

QASymphony, a software quality and collaboration company, built a thought-leadership webinar program to drive growth and generate sales-ready leads. Their inaugural webinars attracted thousands of registrants, but their previous platform (GoToWebinar) hit attendee limits and couldn’t scale to support demand, threatening their lead generation strategy.

QASymphony switched to ON24 Webcast Elite for a scalable, self-service platform with Pardot and Salesforce integrations, on-demand viewing, and engagement tools to identify hot prospects. Within months they increased leads from on-demand webinars by 40%, found 15–20% of attendees were sales-ready per webinar, and contributed over $150,000 to pipeline while accelerating prospects through the funnel.

QASymphony

Jeff Perkins

CMO