Case Study: PTC achieves 20% more webinar production with ON24

PTC increases webinar production by 20% with ON24

PTC, a global manufacturer of industrial software, faced operational challenges in managing its high-volume webinar program. With nearly 150 webinars annually for over 1,500 stakeholders, their process was inefficient, involving multiple handoffs, inconsistent use of the ON24 platform, and manual data entry. This legacy process was not scalable for their growing needs.

To solve this, PTC worked with ON24 to create a streamlined webinar center of excellence. The solution leveraged ON24 templates for consistency, a self-service learning center for training, and critical marketing automation integrations with Eloqua and Salesforce. Using ON24, PTC reduced webinar setup time by 20%, increased annual webinar production by 20%, and cut lead data handoff time to sales by 30%, achieving 100% adoption of webinars across all business units.

PTC