Case Study: PTC achieves a Webinar Center of Excellence and 20% more webinar production with ON24

PTC creates webinar center of excellence powered by ON24

PTC, a Boston-based industrial software leader with roughly 6,000 employees, was producing about 150 webinars a year to support 1,500 stakeholders across eight business units but faced inconsistent skills, multiple handoffs and inefficient promotional and follow-up processes. To scale webinar operations and increase ON24 adoption, PTC’s Digital Experience Optimization (DXO) team set out to streamline workflows without rebuilding existing systems from scratch.

DXO built a Webinar Center of Excellence using ON24: a self-service learning center, region-specific ON24 templates, and automated integrations with Eloqua and Salesforce. The program standardized execution, cut webinar set-up time by 20%, enabled 20% more webinars year over year, reduced handoff time by 30%, achieved full webinar adoption across business units, and replaced manual data processes with scalable automation.

PTC

Mike Marshall

Marketing Automation Manager