Case Study: Protolabs boosts prospects and conversions with ON24

Protolabs increases prospects by 62% with ON24

Protolabs, a leading digital manufacturer, faced the challenge of shifting its marketing strategy from a sales-centric approach to a thought leadership model to educate its global engineering audience on complex industry topics. To establish itself as a trusted resource and maintain its digital prestige, the company needed a high-quality webinar platform to deliver this content at scale. They turned to the ON24 Intelligent Engagement Platform to power this new initiative.

Using ON24, Protolabs transformed its webinar program to focus on valuable, industry-relevant content. The platform provided secure, personalized digital experiences and in-depth analytics, which helped Protolabs identify high-performing content for repurposing and track engagement sources. This solution enabled Protolabs to increase its number of prospects by 62% and achieve a 10% increase in prospect conversions with sales.

Protolabs