Case Study: Protolabs increases prospects and conversions with ON24 webinars

Protolabs boosts prospects by 62% with ON24 webinars

Protolabs, a digital manufacturer for rapid prototyping and on-demand production, faced the challenge of educating its market on complex new technologies and establishing itself as a trusted thought leader. To shift from a sales-centric approach, the company partnered with vendor ON24 to implement a new webinar strategy that would provide valuable, digestible content to prospects and clients.

Using the ON24 platform, Protolabs transformed its webinars into a value-add program focused on hot industry topics. The solution provided secure, scalable webinars with deep analytics, personalized audience experiences, and content repurposing capabilities. This strategy helped Protolabs increase its number of prospects by 62% and improve its prospect-to-sales conversions by 10%.

Protolabs