Case Study: PricewaterhouseCoopers (PwC) achieves over $1M in cost savings and boosted engagement with ON24 Webcast Elite

PricewaterhouseCoopers Virtual Tax Conference

PricewaterhouseCoopers’ Canadian tax practice faced a challenge: its annual in‑person tax conference for hundreds of executives required a large budget and days of travel, and budget cuts made that format unsustainable. The firm needed a way to preserve high‑quality content and networking while reducing cost and travel.

PwC moved the event online using the ON24 platform, running keynotes, 45‑minute educational sessions with 15‑minute networking lounges, and inviting select clients to participate. The Virtual Tax Conference drew 550 PwC attendees and 40 clients, generated an average of two booth visits per person, saved over $1 million (about a 97% cost reduction), and achieved an 80% recommendation rate—matching the prior in‑person event—while increasing senior‑partner participation and attendee engagement.

PWC

Ted Graham

Director of Learning and Knowledge