Case Study: Praemium increases webinar reach and saves manual work with ON24

Praemium increases registrations 55% with ON24

Praemium, a technology and financial services company, needed a webinar solution to better engage prospects during long sales cycles. Their previous platform, GoToWebinar, lacked robust analytics, CRM integration, and on-demand capabilities, which created a poor customer experience and prevented them from scaling their programs. To overcome these challenges, they turned to the ON24 Intelligent Engagement Platform.

By implementing ON24's platform, Praemium gained critical automation, Microsoft Dynamics integration, and on-demand capabilities. This solution led to a 55% increase in registrations and a 4x increase in the number of webinars run. The team also eliminated 1.5 weeks of manual work per month and now averages 73 new leads per webinar, significantly improving their demand generation and professional certification processes.

Praemium