Case Study: Praemium achieves 4x webinar reach and saves 1.5 weeks of manual work with ON24

Praemium increases reach by 4x and eliminates weeks of manual work with ON24

Praemium, a financial-technology firm, faced long sales cycles and needed a webinar platform with robust analytics, CRM integration and on-demand capabilities. Their legacy tool (GoToWebinar) prevented scaling, forced manual CPD accreditation and caused accessibility issues, limiting engagement and data flow to sales.

They switched to the ON24 Intelligent Engagement platform—adding webinar automation, Microsoft Dynamics integration, on-demand delivery and AI-powered content tools—which streamlined accreditation and lead handoff. In eight months Praemium ran 50 webinars (4x more), raised registrations by 55%, averaged 73 new leads per webinar, boosted engagement and reclaimed about 1.5 weeks of manual work.

Praemium

Adele Welsh

Head of Marketing