Case Study: Treasury Wine Estates achieves 600% distributor reach growth with ON24

Powered by ON24, Treasury Wine Estates expands distributor reach by 600% to increase partner mindshare

Treasury Wine Estates, a global wine leader, faced the challenge of educating and enabling trade partners and distributors through costly in-person roadshows that consumed time and budget while failing to deliver the engagement data needed to prove event value. The team sought an easy-to-adopt digital platform that could bring brand launches to life, scale distributor reach, and capture analytics to identify top-performing partners.

By deploying ON24 Webcast Elite for digital brand launches, distributor kickoffs and enablement, Treasury Wine Estates scaled reach from about 500 attendees to over 3,000—a 600% increase—while saving more than $100K. Interactive features (including QR-based purchasing) and ON24 analytics fueled the company’s most profitable launch to date—two major labels including 19 Crimes California Gold and Martha’s Chardonnay—while giving the team measurable engagement insights and ongoing demand for digital-first events.

Treasury Wine Estates

Lisa Brown

Senior Director Trade Education & Events