Case Study: Plante Moran expands client reach 7X with ON24

Plante Moran expands client reach 7X with ON24

Plante Moran, a large accounting and wealth management firm, faced the challenge of transitioning its exclusive annual in-person event for high-net-worth clients into a digital experience that could maintain its personalized, high-quality feel during the shift to a virtual-first world. They turned to their long-time vendor, ON24, and utilized its Webcast Elite and ON24 Target products to build a multi-channel virtual event strategy.

Using ON24's platform to deliver simulive webinars and personalized content tracks, Plante Moran created a customized digital experience. The solution resulted in a 7x increase in attendee reach at one-third of the cost, a 25% increase in views and engagement with on-demand content, and generated 26 new newsletter subscribers and 14 new meeting requests.

Plante Moran