Case Study: Plante Moran achieves a 40% boost in audience engagement with ON24

Plante Moran Boosts Audience Engagement by 40%, Increases Certifications

Plante Moran, a U.S. accounting, tax, consulting and wealth management firm of more than 3,300 professionals, needed to make its virtual programming more engaging and personalized. Their previous webinar platform delivered a one-size-fits-all, slide‑centric experience (no automatic recording and little customization), which produced low audience engagement and limited insight into attendee behavior.

Plante Moran moved to ON24 (Webcast Elite, Engagement Hub, Target and integrations with Marketo and Microsoft Dynamics), enabling branded, highly targeted webinar experiences and rich first‑party engagement data. Using ON24’s interactive tools and analytics, engagement rose from about 10% to 50% (a 40 percentage‑point increase), registration-to-attendee rates reached 30% (15% above benchmark), a hybrid global event added 3,000 digital attendees and overall event attendance grew substantially year over year—while the firm gained the data needed to improve CPE completion and content effectiveness.

Plante Moran

Vince Selasky

Senior Video Production Designer