Case Study: Plante Moran boosts audience engagement and certifications with ON24

Plante Moran boosts audience engagement 40% with ON24

Plante Moran, a large accounting and professional services firm, faced a challenge with its previous webinar platform, which offered a flat, standardized experience and lacked automation and integration capabilities. Seeking to improve engagement and streamline its process, the firm turned to the ON24 Intelligent Engagement Platform.

By implementing ON24's solution, which included AI-powered ACE, personalized landing pages, and deep integrations with Marketo and Microsoft Dynamics, Plante Moran gained valuable engagement data and the ability to create highly customized experiences. This resulted in a 40% boost in audience engagement, a 30% year-over-year increase in conference attendance, and a 60% registration-to-attendee rate, demonstrating the significant impact of the ON24 platform.

Plante Moran