Case Study: Pinnacle Investment Group boosts webinar attendance and retail growth with ON24

Pinnacle Investment Group boosts webinar attendance 2.5x with ON24

Pinnacle Investment Group, an investment management firm, needed to modernize its event strategy with a reliable digital component. Their previous platform was unreliable and limited their ability to create branded webinar experiences. Facing digital fatigue and increased competition, the marketing team turned to the ON24 Intelligent Engagement Platform to build a flexible event strategy.

ON24 enabled Pinnacle to deliver fully branded virtual events and webinars, using extensive customization and engagement tools to boost interaction. The solution scaled their capacity to 90 webinars annually, increased on-demand attendance by 2.5 times, and helped contribute to over 50% year-over-year funds under management growth. The team also leveraged ON24's analytics and integrations to generate actionable insights for sales.

Pinnacle Investment Group