Case Study: Oracle NetSuite achieves automated webinar follow-up and 42% live attendance with ON24

Oracle NetSuite automates & optimizes webinars with ON24 and Eloqua integration

Oracle NetSuite, a global cloud business management provider, relied on thought leadership webinars to drive lead generation but struggled to connect webinar engagement to its CRM and sales processes. The team needed a seamless integration that would automate targeted follow-up, personalize content across channels, tag and track campaigns, and scale globally without large regional teams.

By integrating ON24 with Eloqua and NetSuite’s CRM, NetSuite automated full-funnel targeting, multi-channel promotion, and engagement-scored follow-up tasks that feed directly into lead lifecycle and pipeline reporting. The solution delivered strong results in North America in 2018—more than 15,600 registrants, roughly 6,600 attendees (a 42% attendance rate)—while enabling global scale with minimal staffing and clearer ROI visibility.

Oracle NetSuite

Deniz Dondero

Director, Digital & Campaigns