Case Study: Oracle achieves $354M in pipeline with ON24

Oracle generates $354M in pipeline with ON24

Oracle, a global provider of enterprise software and cloud solutions, faced the challenge of executing an effective marketing strategy across its vast Eastern and Central Europe, Middle East, and Africa (ECEMEA) region. The team needed to engage a diverse, multi-country audience at scale with personalized content for its complex product portfolio. They turned to vendor ON24 and its Engagement Hub to create a scalable, borderless engagement program.

The solution involved using the ON24 platform to develop a centralized, Netflix-style content hub for on-demand webinars, localized for different regions. This allowed Oracle to nurture leads continuously. The results were significant: in 2017 alone, the program generated 286 webcasts, over 5,600 leads, nearly 7,000 opportunities, and an impressive $354 million in pipeline. ON24's technology enabled Oracle to achieve a 30-50% increase in pipeline efficiency.

Oracle