Case Study: Oracle achieves $354M in pipeline with ON24

Oracle drives $354M in pipeline with ON24

Oracle, a leading provider of enterprise database management and software solutions, faced the challenge of scaling its always-on engagement strategy across its diverse Eastern and Central Europe, Middle-East and Africa (ECEMEA) region. The marketing team needed to deliver personalized digital experiences and complex content to a global audience in over 100 countries while capturing critical interaction data to inform future campaigns.

The solution implemented by ON24 was the ON24 Engagement Hub, which functioned as a centralized, Netflix-style content hub for on-demand webinars. Using ON24's localization services and integration with Oracle Eloqua, the team delivered regionally relevant content and used audience engagement data to optimize marketing. This strategy generated over 5,600 leads, nearly 7,000 opportunities, and $354 million in pipeline for Oracle ECEMEA in 2017 alone.

Oracle