Case Study: Global Technology Firm achieves #1 pipeline channel and 3X event scale with ON24

ON24 transforms webinars into #1 source of pipeline for global technology brand

This global technology firm that helps businesses close the digital experience gap turned to ON24 to make webinars a strategic, integrated part of its demand- and product-marketing mix. The team’s challenge was to stop running webinars as a siloed channel and quickly scale from one webinar per quarter to a regular monthly cadence—using the same headcount—and to capture engagement data that would better qualify prospects for sales.

By building an annual webinar plan, reusable ON24 templates and interactive experiences (polls, CTAs that push leads to Salesforce and Pardot), the team automated creation, optimized engagement and enabled near‑instant sales follow-up. The result: a 3x increase in events, webinars became the organization’s #1 pipeline source, faster speed‑to‑lead and reusable on‑demand content that fuels other marketing channels.