Case Study: Envista Forensics achieves 2x webinar attendance and halves content creation time with ON24

ON24 automation and AI capabilities drive success for Envista Forensics

Envista Forensics, a global leader in forensic consulting and engineering services, faced scaling limits with a legacy webinar tool that lacked reliable live performance, robust analytics, automation, branding, and content-repurposing capabilities. Their continuing education program—key to demand generation and accreditation—was resource intensive, required manual compilation of attendee accreditation data, and constrained the team’s ability to drive post-webinar engagement and create thought-leadership content at scale.

By migrating to ON24 with Salesforce integration and AI-powered ACE, Envista streamlined accreditation (attendees enter license info once per year), automated engagement data flow to sales, and repurposed webinar content into blogs, white papers, videos and short Key Moments clips. The changes turned webinars into a major revenue and pipeline channel, doubling attendance year-over-year, cutting content-creation time by 50% and increasing content output by 40%.

Envista Forensics

Logan Fox

Digital Marketing Manager