Case Study: NRC Health achieves a 95% reduction in content creation time with ON24 AI-powered ACE

NRC Health cuts content creation time by 95% with ON24 AI-powered ACE

NRC Health, a provider of data-driven solutions for hospitals and health systems, relied on webinars for thought leadership and marketing but found their previous tools produced one-dimensional experiences, limited engagement data, and manual, Excel-based processes that didn’t integrate with Salesforce—making lead follow-up slow and ineffective.

By adopting ON24 with AI-powered ACE, content hubs and Salesforce/Pardot integrations, NRC Health automated promotions, turned webinars into interactive, data-rich experiences, and rapidly generated written and video content. The platform made webinars the team’s top lead source (18% YoY increase), cut content-creation time by 95%, reduced program setup time by 70%, increased events run by nearly 40% and attendance by 121%, and improved pipeline impact (23% of new opportunities had webinars as the last marketing touch; deals engaging with webinars saw 61% higher average deal sizes).

NRC Health

Emily Adamson

Senior Content Manager