Case Study: New Jersey Society of Certified Public Accountants grows revenue and expands reach with ON24

NJCPA grows revenue and reaches 25,000 attendees with ON24

The New Jersey Society of Certified Public Accountants (NJCPA), a professional association with over 14,000 members, needed to rapidly transition its in-person continuing education and convention offerings to a virtual format. Their existing tools were insufficient for large-scale events, and they required a solution from a vendor like ON24 that was easy to use, provided robust analytics for certification tracking, and could integrate with their existing tech stack.

Using the ON24 platform, specifically Webcast Elite, the NJCPA launched virtual events with interactive features that drove high engagement. The solution enabled them to host over 25 sessions for 25,000+ attendees. ON24's analytics helped track member participation for certification credits, contributing to the NJCPA's most profitable year ever in 2021, with an average engagement score of 6.8 out of 10.

New Jersey Society of Certified Public Accountants