Case Study: Navicure achieves an 11% boost in lead generation with ON24

Navicure Boosts Lead Gen By 11% Since Switching To On24

Navicure, a leader in cloud-based healthcare revenue cycle management, relied on webinars as a primary first impression for prospects but found growth stalled by a legacy webinar tool that capped attendees and suffered outages. As business goals shifted, the marketing team needed a more reliable, scalable solution that wouldn’t limit audience size or risk a poor user experience.

Navicure moved to ON24 Webcast Elite for flawless streaming, seamless Marketo and Salesforce integration, and 24/7 support with a dedicated CSM. Since the switch, webinar registrations are up 26%, attendance is up 15%, and sales follow-up requests have increased 11%, solidifying the webinar channel as a top lead generator and driving more leads, opportunities, and pipeline.

Navicure

Dorothy Milazzo

Sr. Marketing Manager