Case Study: Nationwide increases associate awareness of HR programs and reduces support calls and emails by 10% with ON24

Nationwide increases associate awareness of hr programs, reducing calls and emails by 10%

Nationwide, a policyholder-owned insurance and financial services company based in Columbus, Ohio with more than 10,000 employees, needed a better way to keep associates informed about frequent HR updates across regions and time zones. Four separate HR groups were operating with disconnected portals and logins, creating confusion about where to find benefits, payroll and career information and generating high volumes of support calls and emails.

Nationwide consolidated its HR communications on the ON24 platform, launching a single virtual environment called myPLACE with centralized content, FAQs, chat, family access and webinar-based training. Since launch, myPLACE has driven massive engagement—about 53,600 unique visitors, 667,408 documents viewed and 1,381,507 virtual locations visited—while achieving a 99.9% registrant-to-attendee conversion rate and reducing support calls and emails by 10%.

Nationwide

Robert Hardin-Leeth

Director, Associate Wellbeing and Safety