Case Study: Nasdaq gains AI-powered insights and flexibility with ON24

Nasdaq saves $100K+ and generates 750+ leads with ON24

NASDAQ, a major financial services corporation, faced rising costs and lack of flexibility with third-party webinar vendors. Their virtual events also lacked engagement tools. Seeking a better solution, they turned to the ON24 Intelligent Engagement Platform to bring their webinar and event programs in-house.

By implementing ON24, Nasdaq gained AI-powered tools, automation, and integrations with Salesforce and Marketo. This saved over $100,000 in vendor fees and hours of time per webinar. Their results included generating over 750 leads from a single virtual event, which achieved a 53% conversion rate. ON24 provided the flexibility and insights Nasdaq needed to enhance their marketing strategy.

NASDAQ