Case Study: Nasdaq achieves AI-powered webinar insights and cost savings with ON24

NASDAQ generates 750+ leads in one event with ON24

Nasdaq, a major financial services corporation, faced challenges with costly and inflexible third-party webinar vendors that provided limited data and engagement. After a pivot to virtual events proved unsatisfactory, they sought an in-house solution to gain control and improve audience engagement with the help of ON24's webinar and virtual event platform.

By implementing ON24, Nasdaq brought its webinar production in-house, utilizing AI-powered tools, content hubs, and integrations with Salesforce and Marketo. This move resulted in significant cost savings of over $100,000, saved hours per webinar through automation, and generated substantial leads, including over 750 from a single virtual event. The ON24 platform provided the flexibility and insightful data needed to enhance their marketing strategy and ROI.

NASDAQ