Case Study: The National Association for Continuing Education (NACE) achieves 4X increase in event attendance and certifications with ON24

NACE Boosts Certifications with 4X Increase in Virtual Event Engagement

The National Association for Continuing Education (NACE) delivers certified continuing education to physicians, nurse practitioners, physician assistants and other healthcare professionals. Wanting to move beyond static slide presentations, NACE needed a scalable, broadcast-quality virtual format that met accreditation requirements, improved learner engagement and provided better design, streaming and data-collection capabilities than previous platforms.

By adopting ON24 Webcast Elite, Breakouts, Advanced Analytics and the Engagement Hub, NACE launched newscast-style virtual symposiums with multiple daily lectures, sponsored presentation theaters and networking breakouts while capturing rich engagement data. The switch doubled registrations, increased attendance and certifications fourfold, lifted response rates to 40–50%, eliminated external studio/streaming costs (saving roughly $300,000 a year) and reduced staffing needs—delivering stronger sponsor pull-through and measurable program growth.

The National Association for Continuing Education (NACE)

Stephen Webber

Vice President of Production, New Products, Innovation and Strategy