Case Study: National Association of Corporate Directors (NACD) achieves higher attendance and 51% registrant-to-attendee conversion with ON24's Webcasting Platform

NACD - Customer Case Study

The National Association of Corporate Directors (NACD), a nonprofit that provides guidance to corporate board members, wanted a more engaging, flexible webinar experience than the partner-run platforms they had been using, which limited control and interactivity. Their goal was to create thought leadership programming that would energize members and reach non-members on key governance issues.

NACD adopted ON24’s Webcasting Platform 10 to produce the “Boardroom Excellence” series, featuring high-profile speakers, live polling and Q&A, and on-demand access. After a pilot and seven events the series averaged 377 registrants and 193 attendees (a 51% conversion rate), delivered strong attendee engagement and positive feedback, and gave NACD greater customization and control without relying on outside media partners or internal IT.

National Association of Corporate Directors (NACD)

Lia A. Temarantz

Professional Development Manager